voucher booklet mail drop

Booklets

Hello

My name is William Kerrigan ‘i am the Advertising Manager for myvouchercodes.co.uk
We would like to invite your business to be included in our summer savings booklet .The booklet will be sent out to 1 million homes in the greater Manchester area. That’s around 2.4 million people we will place your Brand and offers in front of’ creating brand awareness as well as boosting your day to day sales.


Why a voucher booklet

We have all seen it in the media recently, Tesco Britons biggest discounter, now ASDA are going along the same marketing line. With close to 80% of shoppers using vouchers, covering all the major age groups, it really does add up to one powerful marketing tool. Vouchers/Coupons can be a very effective tool in reaching your targeted market segment and selling your products. Every business should take a serious look at and see if it’s appropriate for their products. Discount vouchers are used as a low-cost way of introducing your product into the marketplace. Giving out free samples or discount vouchers will gather loyal customers who try your product for free or at a discounted rate. (buzzle.com)

With the financial climate what it is ‘ this is the time to advertise with discounts ‘ by giving a small discount ,you will dramatically increase the amount of store traffic you receive and let’s not forget ‘with the way the economy is everyone is now looking to save on what they can .So most people now will look for the discounted items first ‘that’s why the bigger supermarkets do it now ;and for every 100 items sold with a discount voucher your customers will make 30 impulse buys.



What is the plan?
The voucher booklet which will contain 60 coupons. Each coupon will contain an offer which the retailer has approved and sent to us.



Each booklet will go out to a guaranteed 1 million letterboxes in the Greater Manchester area delivered by Royal Mail. The date of the first drop will be 15th June and 2 further drops to be a week apart .
Why Greater Manchester?

At Myvouchercodes we feel Greater Manchester is the ideal place to launch this year’s summer savings booklet .Then rolling out other voucher booklets through the UK .Our voucher booklet as our brand is already prominent in this area. Around 18% of the Myvouchercodes traffic comes from this region.
(See Appendix 1)
Manchester’s population is multi-cultural and predominantly young - 65% of the population is under 45 years old. (http://www.salford.gov.uk/) This is very similar to the age demographic of our website. (See Appendix 2)

The population of Greater Manchester are already familiar with our brand and regularly use vouchers on our website to make savings. Like most of the Uk .

Demographics of Greater Manchester
· Greater Manchester consists of; Manchester and Salford, as well as the towns of Stockport, Bolton, Bury, Trafford, Oldham, Rochdale, Wigan and Ashton-under-Lyne. (http://www.blogger.com/www.gmpa.gov.uk)
· Greater Manchester is a large consumer and business market in its own right, with a population of 2.5 million, a workforce of 1.2 million. (http://www.blogger.com/www.salford.gov.uk)
· Manchester is one of Britain’s largest metropolitan conurbations and is a heavily populated area, accounting for almost 5% of the UK’s total population. (http://www.blogger.com/www.gmpa.gov.uk)
· According to data from the last census, in 2001 51% (1.3 million) of GMP’s residents were female, and 49% (1.2 million) were male. (http://www.blogger.com/www.gmpa.gov.uk)
How much traffic does MVC generate?

Myvouchercodes.co.uk is a growing brand and is currently the 4th Fastest growing UK website (Neilson online); and the 9th most visited site in the Uk ( hit wise)Our traffic has grown from 5 million unique visitors in July 08 to 8.1 million by the end of December 08. This compares to the growth 2.4 million to 4.5 million for the same period in 2007.
(See Appendix 3)




How this will benefit your business

1. Your Company’s brand will be seen by 1 million households that’s around 2.4 million people.
2. This will create and maintain brand awareness.
3. Generate more sales.
4. Included on myvouchercodes.co.uk site
(be seen by at least 8 million unique visitors each month)
5. Raise your company profile and get noticed in your target area .



How do voucher booklets work?

Consumers who have received our booklet will take it to the retailer’s outlet in order to receive the offer.

If retailers wish to use online codes in our booklet, they can. Instead of consumers going to the store they can use the online code provided. This will be measured on how many people use the specific code online and are then fed back to http://www.blogger.com/www.myvouchercodes.co.uk. Or your web site.


What happens next?

Retailers will post all vouchers to MVC, who will then deal with the merchants. All admin work will be done by Myvouchercodes therefore providing a hassle free service to you. If needed


What is the cost?

The cost to the retailer for 1 million vouchers is £5000; this is the equivalent to 0.5 pence per voucher.


So why the Myvouchercodes Booklet?

As the UK is currently going through the ‘Credit Crunch’, everyone is now looking for ways to save money and many of the consumers have been turning to http://www.myvouchercodes.co.uk/. This has resulted in MVC being named the ‘consumers friend’ (www.moneysavingexpert.com) and becoming a well known and trusted household name. We have recently featured on the BBC News, News night, GMTV, Moneysavingexpert.com and in Newspapers around the country.

Our Brand has sparked a new way of advertising, through discounts and offers. Retailers are jumping at the chance to be part of this fantastic new revelation.
(Appendix 1)
Where does this website's traffic come from?(Traffic Share by Region)
CITY TRAFFIC

London 20%
Manchester 18%
Birmingham 12%
Leeds 9%
Wales 4%



As show in the chart above majority of our traffic comes from London at 20% with Manchester behind at 18%.London will be next .If you would like to be included in the promotion or need more information on this one please call the number below.





William@highstdiscounts.com

Tel 01
Mobile 07747032020